Let iit Snow December 25, 2009

[Originally published in flashback's December 2009 issue]

First, let’s get one thing straight. Miike Snow is not one musician, it’s actually a group of three. And that misspelling of ‘Mike’ is no typo. Yes, this is slightly confusing, and Pontus Winnberg, one third of the band, is well aware of this.

“Yeah, we get that a lot and I guess it’s our fault because we called the band Miike Snow. We try to put it out there as much as possible. It was kind of randomly picked, the name, but we also liked the fact that it could be anything – it could be a guy, a DJ, a band – whatever. So I guess we just have to deal with that problem for a while.”

The trio are made up of Swedish production duo, Pontus and Christian Karlsson, and American singer/songwriter Andrew Wyatt. You mightn’t know it but you’ve almost definitely danced along to a song created by Pontus and Christian in the past.

Better known as production team Bloodshy & Avant, they are the brains behind well-known tracks like Britney Spears’ Toxic and Christina Milian’s AM to PM. They’ve also worked with artists like Kylie Minogue, Madonna and Sugababes.

But, at least for the foreseeable future, Miike Snow is the trio’s priority.

“It is definitely a full time thing for us. It’s probably going to stay that way, I mean we have shows booked until October next year and they keep coming, so I don’t think we’ll have time to do anything else but this.”

A full-time band may not have been in the grand plan for the production duo, but after meeting Andrew, their priorities changed.

“I guess it was just the timing and the fact that we met Andrew. When we met Andrew we cleared our schedule. We hadn’t done it earlier because we hadn’t really cancelled everything in our schedule because it takes up a lot of time.”

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